Peru leads the way in embracing STAR to make tourism a pillar of rural development

Peru will harness the power of UN Tourism’s data analysis and management tools to support growth and opportunity in rural destinations.

The Latin American country has become the first in the world to adhere to a customised version of UN Tourism’s Self-Assessment Tool to Assist Rural Destinations (STAR). This step aligns with national efforts to strengthen rural tourism, including the initiative ‘Pueblos con Encanto’, which promotes the recognition and development of tourism in rural communities across the country.

With the national…