UN Tourism and the Ministry of the Economy and Innovation of Lithuania have agreed on a shared vision for tourism development in the country for the period 2025–2027. In addition to accelerating digital transformation, innovation and investments in the sector, the strengthened partnership will also focus on governance and destination management to ensure the continued growth of Lithuanian tourism.
The collaborative plans were set out during an official visit to Vilnius by UN Tourism Secretary-General Zurab Pololikashvili, as he met with Minister of the Economy and Innovation Lukas…
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