World Travel & Tourism Council (WTTC) has unveiled its latest report, in conjunction with Microsoft, which highlights the transformative power of AI for travel and tourism, marking a commitment to a digital future with unparalleled customer experiences.
The report which is the first in a series of AI reports, was announced at FITUR Madrid last week and calls on the sector for greater integration of such technologies.
As the global leader in travel and tourism, WTTC is said to be…
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