WTTC Adds Zagreb as New Destination Partner for Sustainable Tourism

The World Travel & Tourism Council (WTTC) has announced Zagreb, Croatia, as its latest Destination Partner, marking a significant step towards promoting sustainable urban tourism. This partnership underscores Zagreb’s strong commitment to responsible tourism development and its focus on green initiatives.

Martina Bienenfeld, CEO of the Zagreb Tourist Board, highlighted the city’s dedication to sustainable practices, emphasizing efforts in preserving cultural heritage and offering authentic local experiences. She also noted Zagreb’s investments in developing green infrastructure and encouraging environmentally friendly mobility solutions. This strategic collaboration is expected to further advance Zagreb’s position as a leader in sustainable urban tourism.

Julia Simpson, WTTC President & CEO, commended Zagreb for its progressive approach to tourism. She reiterated the importance of cities globally adopting sustainable models to ensure long-term benefits for both local communities and visitors. The partnership aims to facilitate the sharing of best practices and the development of policies that foster sustainable growth within the travel and tourism industry.

As a WTTC Destination Partner, Zagreb joins a network of prominent global cities committed to these principles. This collaboration is designed to drive innovation and ensure that tourism development contributes positively to local economies and environmental preservation. The WTTC Destination Partners program is instrumental in creating a global framework for shaping a more sustainable and resilient future for urban tourism worldwide.

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