Reports from the World Travel and Tour- ism Council (WTTC) and Microsoft have highlighted the transformative power of AI (Artificial Intelligence) for trav- el and tourism, marking a commitment to a digital future with unparalleled customer experiences. According to Eturbonews.com, the first in a series of AI reports, announced during the global tourism body’s event during FITUR 2024 and in collaboration with WTTC’s industry partner, Microsoft, is poised to re- define travel…
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