Artificial intelligence (AI) has the potential to upend the travel and tourism industry — but not in the way many might think.
Rather than fearing or resisting the emerging tech in the travel space, the industry should embrace it as a strategic business tool that could drive innovation and positive change, according to the first in a series of AI reports from the World Travel & Tourism Council (WTTC) and Microsoft.
Our Analysis: AI Provides Customer Service Enhancement, Data…
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