WTTC Summit: Big Bucks Projected on People’s Travel Passions

What does the F1 and Taylor Swift have in common? Whether it’s a sport or a show, both events bring in eye-popping revenues – think US$1.2 billion in 2023 for the Las Vegas Grand Prix and a projected $282 million for The Eras Tour for Toronto’s six dates.

Visitors who plan trips around events are known to spend more than typical tourists, and operators and travel advisors are at a competitive advantage when they can cater to this growing group of travellers…