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WTTC Survey: Sustainable Travel Attractive to Holidaymakers, but Cost Remains King

by Robert Van Pash (Editor)
January 27, 2025
in World Travel & Tourism Council
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Consumers are in favour of sustainable travel, but cost and pricing remain their key concerns, a new study by the World Travel & Tourism Council (WTTC) shows.

Launched today at FITUR 2025, Madrid, the report Bridging the Say-Do Gap: How to Create an Effective Sustainability Strategy by Knowing Your Customers was developed in collaboration with WTTC knowledge partner YouGov.

The report explores the disconnect between what travellers say about sustainability and the choices they…

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