This article is part of Bain’s 2023 Technology Report.
The debate over what the metaverse will ultimately become misses the more salient point: The metaverse is already here.
People imagine a future straight from the sci-fi novel-turned-movie Ready Player One, in which we would spend most of our time living in completely immersive virtual worlds. But when we break it down, the metaverse is a collection of immersive, collaborative, and interactive environments that span digital and physical worlds and enable us to create, exchange, socialize, and learn. And that…
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