At a Glance
- The media industry is entering a new era of more immersive content.
- Revenue streams from immersive platforms could grow US media revenues by as much as 20% by 2030.
- To prepare, media companies should build up their capabilities to develop “lean-in” content, real-time operations, and nonlinear storytelling.
The media industry is on the precipice of a major disruption as we enter what might be called the Immersive Era. Although interest in the metaverse has taken a back seat over the past…
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