This article originally appeared on Forbes.com.
My love for international business started with a baby cow. It was the spring of 1996 in rural Gujarat, India. As a young consultant, I was part of a team developing a business plan for satellite television in the country of nearly a billion people, most of whom had access to only a few channels.
Since more than 70% of India’s population was rural, part of our research included focus groups well outside the major metropolitan areas. After one such session, the chief of a nearby Gujarati village invited us for a visit. To me, it was like traveling to a simpler world of dirt roads, humble dwellings, and free-roaming animals, where everything somehow felt more earthy,…
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