- Japan is the top trending global destination due to its universal appeal and weak currency
- India is becoming the biggest and fastest growing major market in the world
- Chinese tourists continue to prioritise domestic over international travel
Destinations in Asia-Pacific are trending globally, snagging half of the top 10 hotspots with the greatest momentum among travellers, while passenger traffic in the region is showing strong signs of rebound, particularly for shorthaul trips, and India continues to position itself as the leading global player.
The fifth Travel Trends 2024: Breaking Boundaries report from Mastercard Economics Institute (MEI) offers insights into the evolving landscape of the travel industry across 74 markets, including 13 in Asia-Pacific.
Japan emerged as the number one trending destination worldwide, growing at 0.9 per cent, with 3,081,600…