When they started the channel nearly two years ago, fans gravitated to their “Game Day” vlogs, “A Day in the Life” videos, and fun moments of their relationship. The couple shares both everyday and major life moments, like their engagement, with a growing audience of over 350K subscribers, up almost 90% from this time last year. To date, they have more than 20 million channel views.
“Our transparency helps our subscribers feel connected to us,” said Kianna Pittman. “So when something good happens, say in Michael’s career, they feel even more excited for him, because they feel like they know him and have been a part of it.”
Fan feedback leads to better content and engagement
Catering to shifts in how younger audiences consume sports and entertainment, digital sports media company Overtime is also creating on-and-off the court content.
“We are leaning into what we know the next generation wants to see in sports: long-form storytelling, highlights, and the athletes and influencers that matter to them,” said Marc Kohn, chief content officer at Overtime.
Dialing into their audiences’ preferences — over 90% of millennials who watch sports videos say they do so on YouTube4 — Overtime expanded from one channel to six, including adding specific content for football, basketball, and gaming. By encouraging and responding to feedback via messages, comments, likes, and viewership trends, the company has successfully created over 40 series across YouTube and…