Natalie Zmuda: Hi, I’m Natalie Zmuda, global executive editor
of Think with Google.
Welcome to Ask a Researcher from home.
Today, I’m joined by Alistair Rennie, a research lead in Google’s market insights
Alistair Rennie: Hi, thanks for having me.
Natalie: Ali, the last time we spoke, we discussed
your latest research project, Decoding Decisions, which looks at changes in search behavior
over the last 15 years.
Can you tell me how behavioral science plays a role in the research?
Alistair: Okay, well over the last five or six decades,
behavioral scientists have come up…