Digital marketing platform Sojern has launched the State of Destination Marketing 2024 report for destination marketing organisations (DMOs). It is said to be the first-of-its-kind, produced through a partnership between Sojern and Digital Tourism Think Tank (DTTT), and supported by Brand USA, Destination Canada, and the European Travel Commission.
The new report sheds light on the latest industry trends and challenges, particularly related to the future of destination marketing, drawing insights from nearly 300 DMOs, government departments and affiliated tourism entities worldwide.
Sojern commissioned the…