Analysis by Brannan Doyle
The Hospitality Industry Sentiment (HIS) survey is STR’s global quarterly study covering the experiences and expectations of travel and hotel industry professionals. With the first full year of the HIS survey in the books, several strong patterns have emerged — and a few surprises as well.
To take the pulse of the industry overall, we asked our global community of industry professionals to rate their general business confidence over the next three months…
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