As a senior member of ODEON’S marketing team, Pippa Ward heads up most of the cinema’s online activities. Here, she explains how reshaping the company’s Search strategy helped it boost growth whilst meeting evolving consumer needs.
When ODEON first opened its doors in 1930s Birmingham, it was the golden age of Hollywood. And while the cinema’s industrial surroundings may have lacked the glamour of Sunset Boulevard, its art deco architecture radiated luxury and entertainment. It was a…