Middle East: Corporate accommodation platform AltoVita has appointed Nada Zrikem as director of client partnerships for the Middle East.
Zrikem brings a decade of luxury hospitality sales experience to the role, having previously worked with brands such as JW Marriott and Ritz-Carlton.
A Moroccan national, she relocated to Dubai more than 10 years ago after graduating from hospitality school in Switzerland.
At AltoVita, Zrikem will be responsible for expanding into new territories across the Middle East and driving demand from the region.
Zrikem said: “The region’s growing need for foreign talent, combined with international interest in investment and expansion, suggests an increased demand for extended stays…