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Nearly a year ago, the spread of COVID-19 ended the daily commute for millions of Americans, an abrupt change that sent the ridesharing industry into a free fall.
Hip, which connected commuters with third-party bus and shuttle operators via an app, was just one of the many mobility-as-a-service startups that watched its clientele and revenue dwindle. Instead of cutting costs and waiting out the pandemic and the disruption it delivered, Hip expanded.
Hip added a business-to-business offering to its platform, a move aimed at companies and manufacturers preparing to bring back workers.
“Instead of holding back we actually doubled down and increased our platform,” CEO Amiad Solomon said in a recent interview,…