B2B2C tours and experiences tech provider Holibob has inked a partnership with Travelwings, the Dubai-based online tourism brand.
Travelwings, founded 25 years ago, has sold travel to over one million customers in the Middle East, African subcontinent and beyond.
It will now begin to sell tours and activities experiences using the Holibob Experiences marketing platform.
Holibob’s tech will integrate travel experiences product into Travelwings’ existing flights and hotels offering.
It will give Travelwings customers personalised recommendations, especially when they are in-destination.
Craig Everett, CEO of Holibob said: “We look forward to helping Travelwings drive ancillary revenue from their existing audience, by reaching the right customer, with the right product.”