Amid the disruptions caused by the COVID-19 pandemic, it wouldn’t be an exaggeration to say that startups across the world are facing a challenging time like never before. The transformative changes in consumer behaviour caused by the stay-at-home economy have prompted startups to reconsider how to engage with customers and set the stage to amplify their digital visibility.
As an experienced marketer, I am convinced that the surreal year has also brought in its wake an opportunity for founders to develop an agile response to adapt to the new digital landscape.
Even as the pandemic rages on, startups are coming up with innovative ways to optimise their visibility by strategically leveraging their digital capabilities.
Here are my key…