Jerne – a platform that connects some 8,500 travel curators with hotels, cruise lines, tour operators, restaurants, spas and experiential products – has announced the appointment of Jeff Sirota as chief commercial officer (CCO).
“As the leading engine for individuals empowering social media influence in travel, we needed a CCO with industry knowledge and relationships who also demands to do things differently,” said Tim Morgan, CEO of Jerne, in a press release. “Jeff more than fits the bill on both fronts.”
Sirota comes to Jerne with 20 years of industry experience, having previously served as vice-president of Small Luxury Hotels of the World, in addition to recently holding senior positions at J.MAK Hospitality and…