Thinking and behaving like a startup is not easy to do as a multinational company, which was the whole impetus to launching SnackFutures in 2018, said Brigette Wolf, Global Head of SnackFutures, Innovation & Venture, Mondelēz International.
The innovation and venture arm has launched several in-house brands since then including CaPao, Dirt Kitchen Snacks, Ruckus and Co., and MillieGram, as well as taking a share of equity in emerging wellness brands already on the market (Hu Products and Uplift Foods).
The company’s intention with its CoLab startup engagement program is to go “broader and deeper” into the startup community and address their specific pain points, especially the unforeseen roadblocks…