EVEN before Malaysia entered its first MCO (Movement Control Order) in March last year, LokaLocal, the travel tech platform founded in 2016 to connect travellers to local experiences hosted by Malaysians, had started seeing a drop in bookings.
It quickly moved to a content
and media play, setting up a travel and lifestyle platform called MY 360
Playbook. “We produced videos on things to see, eat and play in Malaysia,
mainly putting the spotlight on destinations out of the city. Eventually we
started getting in advertising requests,” Rachael Lum, LokaLocal’s co-founder
and content & marketing lead, told WiT.
But when the first MCO was imposed between March and May, that plan…