Accor and Wego announce strategic partnership to expand global distribution

DUBAI, UNITED ARAB EMIRATES: Accor, a world-leading hospitality group, has entered a new strategic distribution partnership with Wego, the #1 travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), as part of their commitment to deepen Accor’s digital presence and strengthen the Group’s connection with regional travelers across MENA.

Through this collaboration, Accor is focused on expanding its reach across high potential markets including Saudi Arabia, UAE, Egypt and other GCC countries, benefitting from Wego’s deep understanding of local consumer behavior and unmatched ability to localize at scale as a highly trusted platform in the region.

Accor will have real-time connectivity to Wego’s platform, integrating its huge global hotel inventory, dynamic rate plans, and locally relevant offers, paving the way for seamless joint marketing efforts and regional content delivery.

This seamless integration will make Accor’s expansive…