Accor partners with Wego

Accor has entered a new strategic distribution partnership with Wego as part of their commitment to deepen Accor’s digital presence and strengthen the Group’s connection with regional travelers across MENA.

Through this collaboration, Accor is focused on expanding its reach across high potential markets including Saudi Arabia, UAE, Egypt and other GCC countries, benefitting from Wego’s deep understanding of local consumer behavior and unmatched ability to localize at scale as a highly trusted platform in the region.

Accor scales its digital ecosystem

Kerry Healy, Chief Commercial Officer, Premium, Midscale & Economy, Middle East, Africa and Asia Pacific, Accor commented: “This partnership represents a strategic alignment with the region’s leading travel marketplace, a critical enabler in Accor’s strategy to collectively scale its digital ecosystem and regional footprint. It’s not just about greater visibility, it’s about understanding the Middle Eastern traveler,…