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GetYourGuide and other leading platforms for travel experiences are facing fresh dose of competition now that Airbnb has relaunched its effort in the space.
But GetYourGuide is positioning it as good news: It is a “great validation for the experiences industry,” Johannes Reck, CEO of GetYourGuide, told Skift Wednesday. “I’m delighted to see Airbnb’s announcement and them doubling down on the space.”
Airbnb’s updated experiences offering is relaunching in 650 cities. Examples include a tour of the newly reopened Notre-Dame with the architect from the restoration team, and a Ramen cooking class in Japan with a Michelin-recognized chef.
It is also launching services that travelers – and locals – can order. Think catering, photography, spa treatments, and personal training.
“This is great and super enriching for the market,” Reck said.
For now, there’s plenty of growth to go around,…
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