Are agencies cool with pitch calls on LinkedIn?

Atlys, Uniqlo, and KFC have nothing in common. Almost. One is an online visa application platform, the other a fashion brand, and the third a popular quick-service restaurant (QSR) specialising in chicken. Yet, all three are scouting agencies on LinkedIn.

Over the past eight to twelve months, posting agency pitches on the professional networking platform has become de rigueur amongst young, small, and now even big brand names. Recent examples include the payments brand Paytm, the digital-first house of brands Honasa, and MuscleBlaze, a protein supplement marketer.

“LinkedIn is the corporate world’s Bumble for business—brands swipe (or scroll) until they find the perfect match,” states Siddharth Devnani, co-founder and director of SoCheers, a creative-first digital agency.

It is that simple. “We’re on the lookout for a social-first agency that understands social trends & pop culture like nobody’s…