Ascott Chooses Sojern to Boost Digital Marketing and Direct Bookings.

Ascott, a leading international lodging owner-operator, has partnered with Sojern, a digital marketing platform built for travel, to enhance its global marketing strategy and drive direct bookings. The collaboration aims to leverage Sojern’s data-driven insights and multi-channel marketing capabilities to reach a wider audience and improve Ascott’s digital performance across its diverse portfolio of serviced residences, hotels, and co-living spaces.

Sojern will provide Ascott with a comprehensive suite of solutions, including audience targeting, personalized advertising, and performance analytics, to optimize marketing spend and increase conversion rates. By tapping into Sojern’s travel-specific data and technology, Ascott seeks to gain a deeper understanding of traveler behavior and preferences, enabling them to create more relevant and engaging marketing campaigns. This partnership signifies Ascott’s commitment to innovation and its focus on strengthening its direct booking channels in a competitive market. The integration of Sojern’s platform will allow Ascott to streamline its marketing efforts, improve efficiency, and ultimately drive revenue growth. The collaboration extends globally, encompassing Ascott properties across various regions, and reflects a strategic move to consolidate and enhance the brand’s digital presence worldwide. Travelers can expect to see more personalized and targeted offers from Ascott as a result of this partnership, leading to a more seamless and rewarding booking experience. The move underscores the growing importance of data-driven marketing in the hospitality industry and Ascott’s proactive approach to staying ahead of the curve.

Key Points

• Ascott partners with Sojern to elevate digital performance and direct bookings.
• Sojern named Global Marketing Partner by Ascott.
• Sojern will provide audience targeting, personalized advertising, and performance analytics.
• Ascott aims to gain a deeper understanding of traveler behavior and preferences.
• The partnership extends globally, encompassing Ascott properties across various regions.

Read the Complete Article.