Atlys celebrates on-time Schengen approvals in new brand film, ET BrandEquity

Atlys, a visa processing platform, has unveiled a new brand film spotlighting the joy an Indian professional experiences after securing a Schengen visa. From greeting colleagues in French to seeing “art” in everyday office smudges.

The film captures the lighthearted excitement that flourishes when visa uncertainties are eliminated. By emphasising how travel daydreams can flourish in a supportive and transparent system, the film reminds viewers that the journey toward a European adventure should be as enjoyable as the destination itself.

“For many, the dream of a European getaway is cut short by a sudden rejection they never saw coming,” said Mohak Nahta, founder and chief executive officer of Atlys. “Our goal is twofold: simplify the visa process itself and bring back the excitement and anticipation that come with international travel. This new brand film and our…