Blacklane appoints LOTUS Arabia to steer communications strategy for Saudi expansion

Riyadh, Saudi Arabia: Blacklane, the global chauffeur service, has appointed award-winning specialist travel and hospitality consultancy LOTUS Arabia to manage its PR and communications activity in Saudi Arabia.

The result of a competitive pitch, this appointment comes at an exciting time for Blacklane as the business unveils plans to expand throughout the Kingdom as part of its international growth strategy.

In response to the growing demand for sustainable, high-quality mobility in the region, Blacklane is expanding its presence in key cities across Saudi Arabia. Building on the success of its launch in Dubai, this development marks a significant step in the luxury brand’s growth across the Middle East.

LOTUS Arabia’s communication strategy will focus on raising brand awareness for Blacklane across Saudi Arabia through a robust press office programme, creative partnerships, thought leadership implementation, and the localisation of global campaigns.

Adib Samara,…