Blacklane picks LOTUS Arabia to steer communications strategy for KSA

Blacklane, a global chauffeur service, has appointed specialist travel and hospitality consultancy LOTUS Arabia to manage its public relations and communications activity in the Kingdom of Saudi Arabia.

The result of a competitive pitch, this appointment comes at an exciting time for Blacklane as the business unveils plans to expand throughout the Kingdom as part of its international growth strategy.

To keep up with the growing demand for sustainable, high-quality mobility in the region, Blacklane’s services will now be available in key cities across Saudi Arabia. Building on the success of its launch in Dubai, this development aims to mark a significant step in the luxury brand’s growth across the Middle East.

Adib Samara, General Manager Kingdom of Saudi Arabia, Blacklane, said: “Blacklane’s vision is to redefine luxury mobility across the Kingdom.”

On the appointment of LOTUS Arabia, Samara continued: “To deliver success in this market, we need a specialist…