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GetYourGuide offers tours, activities, attractions, shows, events and more across the globe as part of its online marketplace.
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Johannes Reck co-founded GetYourGuide with three classmates in 2009 after he faced a lost travel day in Beijing. When his classmate and later co-founder Tao Tao arrived, he acted as a local tour guide, allowing Reck to better experience the city. It was then that the idea for GetYourGuide was born.
GetYourGuide offers tours, activities, attractions, shows, events and more across the globe as part of its online marketplace.
Johannes Reck, CEO of GetYourGuide, has been on a decade-and-a-half journey with the experiences-focused company he co-founded.
Last week, the company launched a suite of artificial intelligence (AI) tools for operators and also announced its shows and events offering.
With tours and activities remaining a growth area within the travel industry, Reck opened up about GetYourGuide’s role, the sector’s future and more in an interview with PhocusWire.
* This interview has been edited and condensed for clarity.
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