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GetYourGuide, a leading global online marketplace for unforgettable travel experiences, is launching a new campaign series called Offseason by GetYourGuide.
This series showcases the unforgettable nature of travel experiences through the lens of high-profile athletes, highlighting how they spend their downtime, maximize their vacations, and how GetYourGuide connects people to experiences worth traveling for.
Created in partnership with creative agency Quality Meats, the series kicks off with two films: The Jeffersons Take Rome, featuring Vikings football wide receiver Justin Jefferson and his family exploring Rome, and Kyle & Winnie’s Riviera Rendezvous, where Washington Wizards basketball player Kyle Kuzma travels in France with his girlfriend, model Winnie Harlow.
The films are directed by award-winning documentarian Floyd Russ, known for his athletic-focused Netflix documentaries.
The goal of the campaign is to build brand awareness among target consumers in the…
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