GetYourGuide’s Summer Campaign: Explore London, See the World

GetYourGuide Ignites London with Bold OOH Campaign, Driving Local Experiences

GetYourGuide, a leading online platform for booking tours, activities, and attractions, has launched a striking Out-of-Home (OOH) advertising campaign across London, aiming to re-engage the city’s residents with the wealth of local experiences waiting to be discovered. Partnering with creative agency Fold7, the campaign leverages eye-catching visuals and a direct, engaging message to inspire spontaneous exploration and highlight the ease of booking unforgettable adventures through GetYourGuide.

The campaign focuses on the idea that incredible experiences are often closer than we think, right on our doorstep in London. By placing its advertisements in high-traffic OOH locations, GetYourGuide is tapping into the daily commutes and urban wanderings of Londoners, directly reaching potential customers in a context where spontaneous decisions are often made. The creative approach is designed to cut through the clutter of the urban environment, using vibrant imagery that evokes the joy and excitement of new discoveries.

The strategic use of OOH advertising is a deliberate move by GetYourGuide to foster a deeper connection with the local market. While online advertising remains crucial, the tangible and visually impactful nature of billboards, bus wraps, and other OOH formats offers a unique way to build brand awareness and recall. This approach allows GetYourGuide to position itself as the go-to platform for anyone looking to inject a sense of adventure into their routine, whether it’s a weekend city break or a simple afternoon outing.

Fold7’s creative direction emphasizes the accessibility and spontaneity that GetYourGuide offers. The campaign’s messaging is clear and concise, encouraging immediate action and highlighting the platform’s user-friendliness. By showcasing a diverse range of activities available through their service, GetYourGuide aims to appeal to a broad spectrum of Londoners, from families seeking weekend fun to couples looking for unique date night ideas, and even solo explorers eager to uncover hidden gems.

This OOH push is more than just brand visibility; it’s about driving tangible bookings and strengthening GetYourGuide’s presence in a competitive market. By reminding Londoners of the vibrant tapestry of experiences available within their own city, the campaign seeks to convert passive awareness into active engagement and ultimately, increased bookings. The accessibility of booking through the GetYourGuide app or website means that inspiration from an OOH ad can translate into an immediate and seamless booking experience, making it easier than ever for Londoners to say “yes” to adventure.

The campaign’s success will be measured not only by increased brand recognition but also by a direct impact on bookings originating from the London area. By making local experiences top-of-mind, GetYourGuide is positioning itself as an essential tool for urban exploration, encouraging residents to rediscover their city and create lasting memories. This targeted approach underscores GetYourGuide’s commitment to making travel and local discovery effortless and enjoyable for everyone.

Key Points

• Brand: GetYourGuide
• Agency: Fold7
• Campaign Type: Out-of-Home (OOH) advertising
• Target Market: London residents
• Campaign Goal: Re-engage Londoners with local experiences, drive bookings, increase brand awareness.
• Creative Focus: Highlighting accessible and spontaneous local experiences, user-friendliness of the platform.
• Key Message: Incredible experiences are close by in London.
• OOH Locations: High-traffic areas across London (e.g., billboards, bus wraps).
• Objective: Convert passive awareness into active engagement and bookings.
• KPIs (Implied): Increased brand recall, website traffic from London, booking conversion rates originating from London.
• Revenue Numbers: Not mentioned in the article.
• Data Points: Not mentioned in the article.
• Facts and Figures: Not mentioned in the article.

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