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As couples across India embark on their honeymoon journeys, the thought of tangled visa paperwork often casts a shadow on an otherwise joyous time. Atlys, the visa platform that promises 99% on-time delivery rate, decided to tackle this issue head-on with a campaign as unique as its target audience.
On 2 December, it launched a straightforward yet striking print ad in the Times of India newspaper, urging honeymooning couples not to compromise on their dream destinations due to visa delays. The campaign doesn’t just promise a solution—it delivers a memorable offer that has the marketing world buzzing.
The timing of the campaign is impeccable. With India’s wedding season in full swing, Atlys estimates that 40 lakh couples will start their honeymoon in the coming months. It’s a number that underscores the vast potential of this segment.
According to MakeMyTrip’s’ ‘How India Travels for Honeymoon’ report (based on data…
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