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Travel themed user generated content (UGC) gained up to nine times more click throughs than professional videos when used in trial marketing campaigns, short-form video travel marketplace NaviSavi has confirmed.
Sally Bunnell, Founder & CEO of NaviSavi comments: “We’ve known for some time that user generated content (UGC) videos generate higher rates of engagement but the travel industry has been slow to wake up to this. To fill that gap we set out to crowdsource this content and now – with 125,000 geo-located videos available – we’re super excited to officially roll out the B2B platform for our B2C travel clients.
“As the concept of short-form videos and terms like ‘social search’ are the hot topics for 2025 amongst marketers everywhere we’re seeing a high level of interest in what we’re doing already. Watch this space as…
