New Details Point to Direct Competition with Viator and GetYourGuide

Airbnb laid out elements of its plan for offering experiences in a sponsored post Tuesday, revealing a broad vision that includes mainstream landmarks and attractions.

Airbnb has been focusing on its core homes business since mid-2023, and has been readying a relaunch of Airbnb Experiences.

As part of the plan, it is also encouraging submissions from licensed tour guides and business operators.

Leaning into popular attractions — think of the Vatican and the Louvre — and professional tour guides and businesses is a departure from Airbnb’s initial vision for experiences. Airbnb previously emphasized niche, one-of-a-kind tours and activities, often operated by hosts, and they sometimes revolved around off-the-beaten track activities.

Inclusion of popular tours and attractions in heavily touristed destinations puts Airbnb Experiences in competition with the leaders in the sector, Tripadvisor’s Viator and…