Pursuitist talked with Blacklane CEO and co-founder Dr. Jens Wohltorf to learn more about the premium car service brand and how it started. While the brand competes with ridesharing companies like Uber Black and towncar or limo services like Carey, Blacklane has quickly carved an upscale niche in the ground transportation segment. It has generous wait time and cancellation policies while also offering a reliable product. Perhaps its secret to success is focusing heavily on both the passenger and driver experience. A common complaint of drivers is that they feel as if they are not compensated or treated fairly by their company.
Blacklane has turned this model on its head showing that happy employees lead to happy customers. Wohltorf explains how the company started and shares some of the newly launched services around the world.
How did the idea for Blacklane develop?
Back in 2011, I was with Boston Consulting Group, and unsurprisingly, traveled a lot as a consultant….