SEOUL — Yanolja, a leading travel and leisure activity reservation service platform in South Korea, will launch a live commerce service to gain a competitive edge in the country’s mobile hotel and travel booking market. The company will attract customers to its online live shopping show with mobile coupons and special hotel deals.
Live commerce is a home shopping-like online service that uses mobile shopping platforms or social media for live streaming. Two-way communication with viewers is possible and various inquiries about the product can be easily made through video chatrooms. The adoption of live commerce service has been accelerated by department stores and cosmetics companies as demands for virtual shopping promotions had increased amid a coronavirus pandemic. Data released by Kyobo Securities’ research center showed that the domestic live commerce market, standing at about 2.8 trillion won ($2.3 billion), is estimated to…