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SINGAPORE, April 28, 2025 /PRNewswire/ — Sojern, the leading marketing platform built for hospitality, has been selected as an official global marketing partner for hospitality company The Ascott Limited (Ascott). Through this collaboration, Sojern will leverage its AI-driven marketing platform to enhance Ascott’s digital marketing efficiency, maximise return on investment (ROI), and increase direct bookings.
Ascott has a portfolio of over 980 properties across more than 230 cities in over 40 countries. Its presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA and its diverse collection of award-winning brands includes Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello.
This partnership follows a rigorous six-month request for proposal (RFP) process in which Ascott streamlined its roster of marketing vendors,…
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