Sojern releases latest summer travel trends

Digital marketing platform built for hospitality, Sojern, has revealed its latest travel data ahead of the busy summer season. 

Despite ongoing global political and economic uncertainty, travel demand is holding steady with 2024 levels  – as travelers seek out cooler climates, rich cultural experiences and more local getaways.

“In a world reshaped by politics, climate, and evolving traveler expectations, the brands that thrive are those that adapt early—delivering timely, personalized messages that drive loyalty,” said Noreen Henry, Chief Revenue Officer at Sojern. 

“Now’s the time for marketers to refine their top-of-funnel strategies and leverage travel intent data to connect with consumers across channels in meaningful ways.”

Amid heatwave warnings, European travelers are craving cooler destinations. While overall inbound travel to Europe holds steady, intra-European flights to the UK are up 12%, with London – accounting for 75% of total flight bookings – leading the…