Sojern Unveils its 2025 State of Destination Marketing Report

SAN FRANCISCO, Feb. 4, 2025 /CNW/ — Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the “State of Destination Marketing 2025” report for destination marketing organizations (DMOs). This report, produced through a partnership between Sojern and Benchmark Research Partners—and supported by Brand USA, Destination Canada, the European Travel Commission, and the Caribbean Tourism Organization—builds off the 2024 report and highlights current destination marketing trends.

“A striking 85% of DMOs are maintaining or increasing digital advertising budgets compared to last year,” said Noreen Henry, Chief Revenue Officer at Sojern. “As DMOs invest more into their budgets and adopt more sophisticated strategies, they must continue to demonstrate return on that investment, which requires them to leverage advanced tools and data to engage travelers throughout the…