Tickitto founder says deal is ‘gamechanger’ for InteleTravel agents

The founder of ticketing platform Tickitto says the business can be a “gamechanger” for InteleTravel agents, helping them to tap into the lucrative rise of event-led travel.

The US homeworking giant announced its takeover of UK-based Tickitto on March 25, to enable its agents to sell tickets to exclusive and live events which are often difficult to obtain or only available at inflated prices on resale sites.

Founder and chief executive Dana Lattouf, who established the company in 2019, said that event tourism is projected to reach a valuation of $2.38 trillion by 2034 – and her platform can help agents get a slice of that market.

She described the rise of event-led travel as a “huge shift” in the sector.

It turns the “utilitarian experience” of buying a flight and hotel into a “more emotional one”.

“And the basket size for travel will increase as people are treating themselves and will splurge on hotels and flights too,” she said.

“So…