Travel companies have been using artificial intelligence for years, but the emergence of generative AI — which gives it the ability to create text, images, audio and video — opened the door wide open to a range of new possibilities.
More than two years later after the public launch of ChatGPT, the vision is still taking shape. There have been incremental developments, with the industry working to use AI to deliver personalized recommendations, marketing, and customer service. Many of the applications so far are working behind the scenes.
Here’s a timeline of the biggest announcements and advances and their impact on travel:
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