Artificial intelligence (AI) is making inroads into the travel industry as most consumers now expect seamless travel experiences, and the industry is taking notice.
Kayak CEO Steve Hafner told PYMNTS that the company plans to launch AI agents this year to help travelers with everything from trip searching to checkout.
“One thing Kayak hasn’t done as well as search is booking,” Hafner said. “We’ve had to hand people off to airline or hotel websites or online travel agencies to complete the booking.
“With agentic AI, we can actually facilitate that without the consumer ever having to leave the Kayak experience,” he added.
AI agents are bots that not just provide information or do single tasks, like AI chatbots, but…
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