Bernadette Berger, Director of Innovation at Alaska Airlines
Planning the perfect vacation or business trip often starts simply but quickly descends into endless scrolling, comparing destinations, juggling flight prices, and wading through traveler reviews. The airport experience further compounds this stress, with confusion and congestion adding layers of anxiety for travelers. Unveiling its offering at the recent SXSW 2025 conference, Alaska Airlines is addressing these travel challenges head-on with its new genAI platform that aims to streamline and personalize the trip experience, making it conversational and efficient while reducing the chaos traditionally associated with travel.
Bernadette Berger, Director of…
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