Alexa+ could earn “top-of-the-funnel” spot in travel research

Amazon has launched Alexa+, an artificial intelligence assistant aimed at integrating into users’ lives with the capability to entertain, organize, converse, place orders, book tickets, provide travel
inspiration and more.

Major travel brands including Tripadvisor and Uber have partnered with Amazon for the debut of its next-generation voice assistant.

“With 600 million Alexa devices now out in the world, the latest advancements in generative AI have unlocked new possibilities—enabling us to reimagine the experience in our pursuit of making customers’ lives better and easier every day,” said Panos Panay,
senior vice president of devices and services in a blog post focused on more…