Gen Z may like artificial intelligence (AI) for finding deals or suggesting activities, but today’s 18- to -35-year-olds aren’t interested in using the emerging tech for travel booking.
Contiki’s annual Voice of a Generation survey found that the vast majority of respondents wouldn’t use AI to plan and book their vacations—77% said they hadn’t used AI for any part of their travel planning, and only 7% said they would let AI book their entire trip.
“For travel advisors, these findings highlight a golden opportunity: Gen Z values technology as an enhancement, not a replacement, for personalized,…
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