Independent B2B travel tech marketplace HBX Group is set to take the use of artificial intelligence (AI) in the global travel sector to the next level.
With a strategic evolution focused on automation and personalisation, the company is optimising hotel distribution, improving customer service and facilitating real-time decision making.
Thanks to the integration of advanced AI models, HBX Group already handles 20 percent of customer service contacts exclusively through AI in those areas where it has been implemented, reducing response times to seconds for the most common requests.
This progress reinforces HBX Group’s position as a leader in technological innovation, with plans to further expand automation and improve service…
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